Today I’m gonna be talking about how to use Tailwind, which is one of my favorite apps to really power up your Pinterest.
Now you may be wondering:
Why in the world would you use Tailwind or even Pinterest?
There are really three reasons why you’d want to be using Pinterest.
Why use Pinterest?
1) Pinterest traffic is free
Most of the time on social media we’re spending money trying to get people to check out our website. If we can’t post links, then we ask people to click the link in our bio.
Neither of these methods is super effective at getting people to click. The reason is that people aren’t inherently looking to click links; instead, they want to check out photos and videos on the platform.
But Pinterest is a great way to get free traffic because when people are on Pinterest, they actually want to click through and check out things.
2) Pinterest brings consistent traffic
People are on Pinterest to check out a blog post and gather ideas. Thus, Pinterest brings consistent and intentional traffic. It’s not like a random link in a news feed that someone clicks on accidentally. People have the right intention and therefore you have much higher quality traffic to your website.
3) Pinterest brings long-term traffic
Unlike all the other social media platforms, with Pinterest, you can start on day one and still get clicks and repins for weeks, months, and years further down the line.
For me, I started my blog about almost three years ago (it’s been about two years and eight months). I’ve had pins that I pinned within the first year (2015), and these pins are still getting clicked and pinned today.
I don’t know about you, but I can’t think of any other social media platform that has that kind of power and longevity in traffic and interest.
Question is:
How do you make Pinterest the best that it can be?
The best way, in my opinion, is to use a tool called Tailwind.
There are three features of Tailwind that I just absolutely love.
Best features of Tailwind
Smart Schedule
Tailwind will analyze your Pinterest account and based on the results give you recommended times to pin. These appear as little boxes that give you suggested times for you to pin your posts.
Rather than thinking, “When should I schedule and shoot out my Pinterest pins?” Tailwind will run an algorithm and give that data to you.
One of my favorite parts is after returning the suggested times, you have the option of either adding or deleting those options.
Interval pinning
What interval pinning does is schedule out pins based on different intervals in the queue.
Here’s an example:
Let’s say your queue has 10 slots a day. If you’re scheduling 10 pins,
it will fill it out for just one day.
What interval pinning allows you to do is you can actually tell Tailwind
“spit out each of these 10 pins at an interval of half a day.”
Now it will schedule two pins for a half a day apart for the next five days.
As a result, you have five days worth of content rather than just one day.
The best part?
It’s all based on your schedule and won’t conflict with anything that you’ve already scheduled in your queue.
Multiple boards
This is probably my favorite part about Tailwind.
Say there’s a pin you want to have on several of your boards. Rather than manually uploading your pin to Pinterest every time you want to pin it, you can take a single pin and select all of the boards you want that pin to be on. Tailwind will then allow you to schedule all those boards in one go.
This reduces your workload significantly in managing your Pinterest account.
Now I wanna talk about three ways you can pin with Tailwind.
3 ways you can pin with Tailwind
Create multiple pins for each blog post
This is something I learned from Peg Fitzpatrick.
For each blog post, you want to make multiple pins.
Here’s how you do it:
- create the main pin for your blog post image.
- create supplementary pins that contain quotes.
- create an infographic that summarizes your blog post.
Share other people’s stuff
The next way to pin on Pinterest is to curate pins of other people’s stuff.
To do this go into the Pinterest search bar and search topics related to your existing boards and content. You can also open up a pin and check on related pins underneath a pin that you like.
Your goal is to find stuff by other people that relate to you and what you talk about.
Let’s say you’re not sure what to pin but you still want to be consistent on Pinterest. Curating other people’s pins is a great way for you to ensure that your Pinterest feed is always running and chugging.
Save pins to Tailwind to pin later
This is useful if you’re on an iPhone. If you create pins on your phone (or browsing on Pinterest), you can save pins as drafts into the Tailwind app. Afterward, you can do interval pinning and other stuff on your computer.
Create a Pinterest for Business account
To really take advantage of Tailwind and Pinterest, I would highly recommend you create a Pinterest for Business account (especially if you’re a blogger or have a website of some kind).
If you’re a YouTuber or a podcaster, it’s even more important. If you’re a YouTuber like me, take your YouTube videos and plop them on to your blog. This way you have the ability to create Pinterest pins and all that great stuff that comes with blogging.
The beauty of a Pinterest for Business account, in particular, is beside analytics and promoted pins, you also get Rich Pins.
By, attaching your Pinterest account to your website, any pin from your website becomes a Rich Pin which automatically raises it above normal pins on Pinterest.
If you’re going to be using Tailwind and taking Pinterest seriously (which you should if you want to get consistent traffic) you need to be having rich pins.
Tailwind Tribes
Tailwind Tribes is a new feature released in the last few months. That enables you to connect with other Tailwind users. It’s similar to group boards on Pinterest.
Tribes are these little communities where you can pin and share each other’s things. If you are submitting pins on Pinterest, make sure you add them to Tailwind Tribes as well so that there’s an even great chance you get more consistent traffic to your website.
Over to you
If you want to, you can go check out Tailwind (affiliate link) and get a month for free. It’s free to use for the first 100 pins, but to pin more, you will have to pay $10 a month. Thankfully, it’s not that expensive.
Also, be sure to check out Tailwind’s YouTube channel. They’ve got lots of tutorials to help you get started.
