In this post, I’m going to explain how to get cheap Facebook ads today in 2018. Besides learning the basics of Facebook Ads, I also want to make sure you’re targeting the right people.
This is the first of a new daily vlogging challenge I’m doing over on Youtube and the blog. If you’d like to join in the fun, make sure to subscribe to my channel so you don’t miss out!
Step 1): Get as much warm traffic as possible
Why should you have as much warm traffic as possible?
The answer is simple: people who know, like, and trust you are more likely to become a reader/subscriber.
That means your costs for your results will be lower when you run Facebook ads.
So what’s the different types of warm traffic that you have? Here are the different options at your fingertips.
Facebook Fans
The people who have liked your Facebook page are definitely one of your warmest audiences. To get more of these, you can run a Facebook Like campaign in order to get more people to like your page.
Website Visitors
People who like your page are pretty cool, but even better are people who visit your website. Whether you are individual or a business, you need a website today so that people can discover you and learn more about who you are and what you do.
The best part? You can drill down to the specific page or post on your website where people visit.
Page Engagement
If someone has engaged with you and your page, they enjoy your content enough to actually respond to it. This makes them another great one, albeit less than the previous two because you don’t know how much of an affinity they have for your Facebook page.
Video Views
Facebook video views are so cheap – literally, you can pay for views at just a penny. This means that you can spend very little money and have a huge audience that you could target with your Facebook ads.
To build these audiences, here is the type of ad that you need to run:
- Page Likes to Get More Followers
- Clicks to Website to get Website Visitors
- Page Engagement to get Page engagement ads
- Video Views for Video Viewers
2) Keep your budget small for cheap Facebook ads
When you’re first starting out with ads, you don’t want to use a large budget and end up wasting a ton of money. This is because you still don’t know how your audience is going to react and you haven’t even tested out the effectiveness of your ads.
So what’s a good budget? I recommend $1-$5 a day to start.
Remember: You can always scale up, but starting too large will hurt you before you’ve even started.
3) Always be testing to get cheap Facebook ads
Facebook ads are not the kind of advertisement that you can simply set it up once and leave it. Instead, they are much more like research, where you have to constantly be testing things to figure out what works and what doesn’t work.
As a result of this, there is no quick way to do Facebook ads – literally, every single page has a different way of running Facebook ads.
Now there’s a very logical question: how do I know which ads to run?
The best way to figure out which ads you should run and which to turn off is to use split testing. This is a process where you test out different variables and you keep the ads that work and discard the ones that don’t.
Don’t worry; here is a great article from Kim Garst that explains how to do this in a very quick and easy manner.
Final thought on getting cheap Facebook ads
I hope you’ve learned a lot about what you need for cheap Facebook Ads. Are there any fundamentals I’ve left out? Let me know in the comments!
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