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The Three Fundamental Rules of Facebook Ads

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Facebook ads are an amazing way for you to automatically generate traffic and leads for your blog. However, they can be very confusing and overwhelming if you’ve never used them before.

I’ve been running Facebook ads for the past 6-8 months, and I’ve learned a lot in the process. Specifically, the fundamentals about how you do Facebook ads.

In this post, I’m going to explain the three fundamental rules of Facebook ads that will enable you to generate your results without spending a ton of money. And believe me, you can easily spend a ton of money if you’re not doing the right thing.

1): Get as much warm traffic as possible

To do your Facebook ads well, you need to understand the different types of audiences that you can target.

The first is your cold traffic. These are people who don’t know who you are, but may share similar interests to what you write or two.

The second type is your warm traffic. These are people who know about you, but possibly have not actually taking the next step of becoming a reader or subscriber to your blog.

And before you freak out, there are a lot of different reasons why someone knows about you but hasn’t taken the next step. For example, they may have gotten distracted and put your content aside for later. Another reason is that they may have taken a peek at you, but were not entirely convinced at that moment to check you out.

So the question is this: why should you have as much warm traffic as possible? The answer is simple: people who know, like, and trust you are more likely to become a reader/subscriber. And when someone is more likely, that means that your costs for your results will be lower when you run Facebook ads.

People who know, like, and trust you are more likely to become a reader/subscriber.Click To Tweet

So what’s the different types of warm traffic that you have? Here are the different options at your fingertips.

Facebook Fans

The people who have liked your Facebook page are definitely one of your warmest audiences. To get more of these, you can run a Facebook Like campaign in order to get more people to like your page.

Website Visitors

People who like your page are pretty cool, but even better are people who visit your website. Whether you are individual or a business, you need a website today so that people can discover you and learn more about who you are and what you do.

The best part? You can drill down to the specific page or post on your website where people visit.

Page Engagement

If someone has engaged with you and your page, they enjoy your content enough to actually respond to it. This makes them another great one, albeit less than the previous two because you don’t know how much of an affinity they have for your Facebook page.

Video Views

This is the newest kind of warm audience, but in my opinion it’s probably the best. This is because Facebook video views are so cheap – literally, you can pay for views at just a penny. This means that you can spend very little money and have a huge audience that you could target with your Facebook ads.

To build these audiences, here is the type of ad that you need to run:

  • Page Likes to Get More Followers
  • Clicks to Website to get Website Visitors
  • Page Engagement to get Page engagement ads
  • Video Views for Video Viewers

2) Always be testing your Facebook ads

Facebook ads are not the kind of advertisement that you can simply set it up once and leave it. Instead, they are much more like research, where you have to constantly be testing things to figure out what works and what doesn’t work.


As a result of this, there is no quick way to do Facebook ads – literally, every single page has a different way of running Facebook ads.

Facebook Ads are like research. There is no quick fix! Always be testing!Click To Tweet

Now is a very logical question: how do I know which ads to run?

The best way to figure out which ads you should run and which to turn off is to use split testing. This is a process where you test out different variables and you keep the ads that work and discard the ones that don’t.

Don’t worry; here is a great article from Kim Garst that explains how to do this in a very quick and easy manner.

3) You need to keep your ads enough time to run

The ideal length of time you want your Facebook ad to run is at least 24-48 hours. You don’t want to stop your ad early, or you will not give Facebook’s algorithm enough time to fully optimize your ad.

The best way to gauge whether you’ve waited enough time for your ads to run is to check the daily ad spend.

One last thing: whenever you make the change to your ad, especially when you’re split testing different elements, remember to always wait another 24 to 48 hours. That’s right – every change requires another to enable Facebook to optimize your ad.

I hope you’ve learned a lot about what you need for Facebook Ads. If you’d like even more Facebook ad tips, grab my Facebook Ads Targeting guide!

Facebook Ads are a great way to drive traffic and exposure to your brand. However, they won't work unless you know the three fundamental rules. Click here to learn more in my latest Facebook Ads tutorial!

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